How to Stand Out at Exhibitions and Trade Shows
So you've booked your space at an exhibition or trade fair, probably paid a good chunk of cash and taken time off a regular day's trade. It's an exciting experience and the results can be brilliant if everything goes according to plan, but you need to make sure it's all been worth your while.
As you know footfall at these types of events can be huge, but it doesn't mean much if they're all walking past you, so you need to catch peoples eye, harness their curiosity and stand out from the crowd.
Here at We Are Tricycle we're here to help you with that. You may think it's a little odd for a company that specialise in funfair rides and attractions to take an interest in corporate events like this but you'd be surprised what works and what makes your business stand out at a trade show or fair. We have a lot of experience in attending and supplying them; we can provide exhibition stand entertainment at venues such as:
Carnival games
They don't take up much room, they're inexpensive, easy to run and everyone knows the score; if you want to draw a crowd to your exhibition stand then carnival and funfair games and stalls are a fantastic way of doing so.
You can imagine that guests have been bombarded left right and centre with business opportunities, leaflets and cards, suddenly they see a stand that has a bit of fun involved and they're hooked! The element of competition is the key as people will gather to cheer on their colleagues or compete against them and that's when you have your chance to talk to prospective clients. If someone wins a game you can even offer a prize with your branding on it and hey presto everyone is associating your business with a positive experience! It's simple and very very effective.
At We Are Tricycle we have a whole host of game to choose from and who know you may find one that perfectly matches your business too!
But of course it doesn't have to match your business, what matters most is that you're offering prospective clients something different and a respite from the bustle of the busy trade fair. You'll no doubt stand out and word of mouth will spread, carnival games really are an innovative and brilliant way to make your day a success.
We can even create bespoke and branded exhibition stand entertainment for you - if you really want to amaze everyone at your event, you could even use our funfair ride development and creation service!
If you think this is an idea that would suit your business then browse our website and get in touch with We Are Tricycle. Visit our contact page to see how to talk with us.
Think Beyond Making the Exhibition Stand Visible
Being noticed is only the first stage of exhibition engagement. The stand also needs to give visitors a reason to approach, understand what is happening and decide to participate. Interactive entertainment can provide that transition between seeing a brand and starting a conversation with its team.
exhibition stand | branded games includes activities designed for exhibition environments, while How to Use Interactive Games at Exhibitions looks more closely at how games can become part of the visitor experience.
Give Visitors Something Specific to Do
An activity creates a clearer invitation than expecting visitors to approach a stand without an obvious reason. Depending on the audience, that could mean testing reactions, attempting a challenge, competing for a score or taking part in an experience connected with the campaign.
Batak Pro, Giant Buzz Wire and The Vault provide different styles of participation, while reaction games and skill games offer further options.
Turn Scores into Conversation Starters
Competitive games can give exhibition visitors an immediate objective and create a natural subject for conversation. A leaderboard, head-to-head format or repeated attempts can encourage people to spend longer interacting with an activity, provided the format suits the event and does not create unnecessary congestion.
competitive games and multiplayer games can be useful starting points when planning this type of activity. Chaos Strike A Light | 4 Player provides an example where several participants can become involved in the same attraction.
Make the Activity Look Like Part of the Campaign
An exhibition game does not have to look disconnected from the surrounding stand. Where suitable customisation is available, imagery, messaging and visual elements can help the entertainment relate more closely to the campaign being promoted.
brand activations explores this wider approach to branded participation, while Concept To Reality | Bespoke Creations is relevant when an event requires something more individual than an existing attraction.
Use Participation to Create Visual Activity Around the Stand
People interacting with a game can change how a stand appears from elsewhere in the exhibition hall. Movement, competition and spectators can make it clearer that something is happening, while photographic activities can give visitors another way to become involved.
Photo Mosaic Wall Hire turns individual contributions into part of a larger image, while photo opportunities includes further options where participation and photography meet.
Plan for Busy Periods as Well as Quiet Ones
An activity that attracts attention also needs to work practically when several people want to participate. Consider where players wait, how spectators fit around the stand and whether the entertainment obstructs conversations, neighbouring exhibitors or visitor routes.
How to Manage Queues at Funfairs contains principles that can also help when thinking about waiting participants, while Event Planning and Logistics FAQs covers broader questions about event layouts and operational planning.
Use Different Activities for Different Exhibition Objectives
The best attraction depends on what the exhibitor wants visitors to do. A quick reaction challenge may suit rapid participation, a multiplayer game can encourage direct competition, and a photo-based experience may be more appropriate when visual engagement forms part of the campaign.
queue busters & waiting area games can also be useful where visitors already have periods of waiting, while office entertainment and company fun days | corporate events provide related ideas for business audiences outside the exhibition hall.
Review What Worked After the Trade Show
Standing out should ultimately support the objectives set for the exhibition rather than being treated purely as a visual exercise. After the event, organisers can review participation, visitor responses and which elements generated the most useful engagement.
How to Get Feedback After Your Funfair provides a broader framework for reviewing an event after it has taken place. For further exhibition options, browse all products and our Guides, or contact us to discuss interactive and branded entertainment.