How to Apply to Trade at a UK Christmas Market
The holiday season is filled with so many magical moments, wonderous events, and opportunities to make incredible memories that will last a lifetime. As soon as the end of autumn approaches and you start to feel a chill in the air, it’s only natural to start thinking about all the festive things you’re doing to do at Christmas events when the holidays arrive.
One holiday tradition that nearly everyone loves is the Christmas markets that take place in cities and towns across the United Kingdom every year. A UK Christmas market is truly a sight to behold.
If you own or operate a business, whether you sell retail products, food, or something else, applying to be a trader at a UK Christmas market can be a great idea. These markets are wildly popular and selling at one can be the perfect opportunity to gain a wide audience for your business. Plus, these markets are happy, carefree times filled with people who are enjoying themselves and overwhelmed by the spirit of the season. If you can associate your brand with these positive feelings, or even use it for a brand activation, you should that earn some new loyal customers.
So, what do you need to do to apply to be a trader at a UK Christmas market?
Applying to Sell at a UK Christmas Market
The first thing you’ll need to do is decide which market(s) you’d like to be a part of. There are so many different ones operating all across the UK. Take some time to research the areas where you wish to apply, find out a bit about each market, and then use this information to help you choose the right ones for you. Keep in mind that many operate around the same time (usually from some point in November until late December), so you may not be able to attend all of them, depending on your staffing situation.
Once you know which markets you’re interested in, it’s time to apply.
Most larger markets will have their own websites where you’ll find all the information you need to help you apply to be a trader. Know that many large markets are incredibly popular, so it’s in your best interest to apply as soon as applications open. This is usually several months before the market occurs, so you may want to check in the summer or even earlier. If you’ve missed the deadline, there might be a waiting list or a cancellation list the organisers will turn to if a spot becomes available.
Smaller markets may not have their own websites. In these cases, look at the website for the city, town, district, or area where the market is scheduled to take place. They may have contact information for the market’s organisers. You can also check social media.
There’s usually a fee to apply to become a trader. This will vary depending on the market.
You’ll also want to find out what sort of infrastructure will be available at the market for those who are accepted. Will you need to rent a Christmas market stall? Can you bring your own decorations? Will there be electricity, heat, catering, and internet on site? The more information you have, the better you can prepare.
